5th Avenue
Case Study

Giving 5TH Avenue a Boost

When Adrianna, owner of 5th Avenue Studio, approached Unusual Media, she wanted a complete visual introduction to her new line of products and location. Her vision was to give clients a behind the scenes look at her creative space, introduce herself in a casual interview style, and showcase her products with unusual visuals. As a creative video agency, our goal was simple. Capture the personality of the brand while making the products shine.

Goals And Challenges

Adrianna needed a single piece of content that would accomplish a few ideas.

1. Studio Tour Video
   
   Highlight the atmosphere and design of 5th Avenue Studio to inspire clients and give them a reason to visit.
2. Owner Introduction Video
   
   Showcase Adrianna’s personality, passion, and expertise so potential clients felt an instant connection.
3. Studio to Street
   
   From controlled, high-impact studio shoots to authentic, real-world storytelling across Toronto, we capture your products wherever they shine best.
4. Product Showcase Video
   
   Present her products in a way that demonstrates her quality and craftsmanship.

Our Creative Approach

We started by visiting 5th Avenue Studio to understand the space, lighting, and workflow.

1. Storyboarding & Scripting
   
   We worked with Adrianna to find out exactly what she was looking for, and landed on a cohesive theme for her brand.
2. Cinematic Studio Tour
   
    We used smooth gimbal shots and natural light to guide viewers through the studio, pausing at key areas that reflected Adrianna’s creative process.
3. Owner Introduction
   
   We worked with Adrianna to make an interview that would convey everything she was trying to get across, her passion for her craft, and what makes 5th Avenue Studio unique.
4. Product Showcase
   
   This is where our attention to detail shined, with ecommerce photography often needing a fine eye for detail to really make the products pop on screen.

Results

The final video became a central piece of Adrianna’s marketing strategy. She used it on her website, across social media platforms, and in email newsletter. This resulted in the following outcomes

1. Increased engagement on Instagram and Facebook, with the video receiving over double the usual number of shares.
2. Improved website conversion rate, as visitors spent more time on the site after watching the video.
3. Strengthened brand identity, giving potential clients a clear picture of both the space and the person behind it